Reid Hoffman (@reidhoffman) is a cofounder of LinkedIn, investor at Greylock Partners, host of the podcast Masters of Scale, and coauthor of Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies and The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career. This is part one of a two-part episode. Check out part two here!
What We Discuss with Reid Hoffman:
- Why creating the best products and services on the market won’t mean squat if you don’t have the network to get the word out about them.
- Reid’s flexible planning framework that adjusts navigation to suit the unexpected path rather than the imagined destination.
- How to know when you’re informing your intuition with the best available data or just procrastinating to avoid making important decisions.
- Why “never give up” is terrible advice, and how to separate your winning instincts from your losing ideas.
- Why an honest partner is almost always your best source of ideas — and a reminder of where the road paved with the best intentions usually leads.
- And much more…
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This isn’t your typical episode of The Jordan Harbinger Show, but then again, Reid Hoffman isn’t our typical guest. He’s a cofounder of LinkedIn, investor at Greylock Partners, and coauthor of Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies and The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career. He’s also the host of the Masters of Scale podcast, which explores how the world’s most successful entrepreneurs take their companies from startup level to becoming household names.
On this episode we’ll peer into how Spotify’s Daniel Ek got his start, what informs the intuition of Lumi Labs’ Marissa Mayer, how Zynga’s Mark Pincus separates winning instincts from losing ideas, and what Kevin Systrom understands about the importance of an honest partner. This is part one of a two-part episode, so make sure to get caught up on part two here to experience the whole shebang!
Please Scroll Down for Featured Resources and Transcript!
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More About This Show
Here on the show, we stress that knowing how to network will change your life — personally and professionally — for the better in every possible way. You’ll gain and maintain high-quality friendships. Promotions and higher income are more likely to come your way. Your kids will do better in school. Freezer-burned vanilla ice cream will taste like the finest Italian gelato — you name it! Which is why we offer the Six-Minute Networking course for free — you help us by listening to this show, and we want to return the favor. TLDR: Networking is crucial for success on any level.
As a cofounder of professional meet-and-greet platform LinkedIn, Reid Hoffman also knows a thing or two about the importance of networking — and the excuses people use to avoid it entirely.
“We live in a network age, so I think everyone needs a network,” says Reid. “And whether or not you’re a high school student or a massively successful CEO, the whole range, you need it. It affects what you learn because what should you be paying attention to? What should your considerations be about how the world’s changing? About what kind of opportunities and threats and possibilities all look like? The best place that comes from is your network. Yes, you can Google search and yes, you can read a lot and that’s nice to do, too, but the network helps you learn.”
And if you’re an entrepreneur, it doesn’t matter how good the products and services you have to offer are if you don’t have a network to spread the word about them.
“That’s the problem on the entrepreneurship side,” says Reid. “The same parallel is true for individuals. You may have done all this great work, but [what are] other people saying about it? What’s the way that you present it? What’s the way that people can understand it and get to know it — because, by the way, it’s a huge world. It’s eight billion people! How do you stand out against eight billion people?”
On his Masters of Scale podcast, Reid explores how the world’s most successful entrepreneurs take their companies from startup level to becoming household names — in a world of eight billion people. And if you listen to this episode in its entirety, you’ll learn how Spotify’s Daniel Ek got his start, what informs the intuition of Lumi Labs’ Marissa Mayer, how Zynga’s Mark Pincus separates winning instincts from losing ideas, what Kevin Systrom understands about the importance of an honest partner, and much more. Keep your eyes on this space for part two — with even more insights from Reid and his Masters of Scale guests coming later this week!
THANKS, REID HOFFMAN!
If you enjoyed this session with Reid Hoffman, let him know by clicking on the link below and sending him a quick shout out at Twitter:
And if you want us to answer your questions on one of our upcoming weekly Feedback Friday episodes, drop us a line at firstname.lastname@example.org.
Resources from This Episode:
- Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies by Reid Hoffman and Chris Yeh
- The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career by Reid Hoffman and Ben Casnocha
- Masters of Scale
- Greylock Partners
- Reid Hoffman at LinkedIn
- Reid Hoffman at Twitter
- Australopithecus Afarensis, Smithsonian Museum of Natural History
- How to Build Trust Fast with Daniel Ek, Masters of Scale
- Commodore 64 Computer, Old Computers
- C++ Programming Language, Geeks for Geeks
- How to Create an ABZ Career Plan Mind Map, The Mind Mapping Software Blog
- Why You Don’t Have to Be Great at Anything to Build a Great Company by Mikael Cho, Inc.
- Napster Turns 20: How It Changed the Music Industry by Stephen Dowling, BBC
- How to Make the Star Employees You Need with Marissa Mayer, Masters of Scale
- The Success Journey: Marissa Mayer’s Pre-Yahoo Resume by Yasmin Tezdjan, Enhancv
- How to Kill Your Bad Ideas with Mark Pincus, Masters of Scale
- Tribe, Wikipedia
- Bar Shuffleboard: Beer, Yes; Sticks, No by Adam W. Kepler, The New York Times
- How to Keep It Simple While Scaling Big with Kevin Systrom, Masters of Scale
- Instagram Was First Called ‘Burbn’ by Megan Garber, The Atlantic