Podcast Talking Points

AD TYPE

• Mid-roll: 60 seconds

GUIDELINES

• Important: The host should feel free to make the read their own. They are not beholden to the script.
• Focus on the podcast (not the website, etc.): Speak about the value The Jordan Harbinger Show has to your listener base as fans of your own show. Include this unique URL: jordanharbinger.com/start (and refer to the podcast in Apple Podcasts, Spotify, etc.) For example: “Search for The Jordan Harbinger Show on Apple Podcasts, Spotify, wherever you listen to podcasts, or go to jordanharbinger.com/subscribe.”
• Pick one of the reads below or synthesize one of your own.
• Please note that the host is required to select two additional episodes of The Jordan Harbinger Show to recommend to the audience. You can find a simply formatted, full-episode list on this page: https://www.jordanharbinger.com/at-a-glance/

If it’s a politics-related show, consider using the copy at jordanharbinger.com/politicstalkingpoints.

If it’s a sports-related show, consider using the copy at jordanharbinger.com/sportstalkingpoints.

SAMPLE READ #1

This episode is brought to you by The Jordan Harbinger Show.

You know that feeling when a conversation is so interesting you keep listening even after you’ve parked? That’s what Jordan’s going for.

He talks to spies, scientists, undercover investigators, entrepreneurs, and people whose lives sound like somebody got carried away writing a movie. But he also asks the questions you’re thinking: How did that actually happen? What are we missing? And what can we learn from it?

There’s also Feedback Friday, where Jordan tackles listeners’ complicated relationships, career dilemmas, and family situations that make your own group chat look pretty tame.

If you like great stories and conversations that give you something to think about afterward, this is an easy addition to your rotation.

HOST: PLEASE PICK TWO EPISODES OF THE JORDAN HARBINGER SHOW THAT YOU THINK WILL RESONATE WITH YOUR AUDIENCE

CALL TO ACTION / VERBATIM READ

You can’t go wrong with adding The Jordan Harbinger Show to your rotation.  It’s incredibly interesting, there’s never a dull show.

Search for The Jordan Harbinger Show (that’s H-A-R-B-(as in boy)-I-N-(as in nancy)-G-E-R) on Apple Podcasts, Spotify, or wherever you listen to podcasts

ALTERNATE CTA / VERBATIM READ

Supporting my sponsors helps me make this show for you – If you go and download Jordan’s show after hearing this ad, he will continue shoveling money in our direction, so show The Jordan Harbinger Show some love.  Search for The Jordan Harbinger Show (that’s H-A-R-B-(as in boy)-I-N-(as in nancy)-G-E-R) on Apple Podcasts, Spotify, or wherever you listen to podcasts

NOTE: PLEASE take care to say the name of the show very clearly, as that is the main CTA.  Try not to flub the name “Harbinger” (pronounced “HAR-BIN-JER”) or smash the title together like “thejordanharbingershow” – thank you! 🙂

—

SAMPLE READ #2

This episode is sponsored by The Jordan Harbinger Show. And yes, I realize recommending another podcast to someone already listening to a podcast is how your queue gets completely out of control. Hear me out.

Jordan talks to people with extraordinary stories. Art detective Arthur Brand explains how he tracks down stolen Picassos and Van Goghs—and why stealing a famous painting is considerably easier than finding someone willing to buy it.

Then there’s tech journalist Joanna Stern, who spent a year using AI to do almost everything. She gets into what actually helped, what fell short, and what we give up when we hand more of our lives over to these tools.

Jordan gets past the polished talking points and into the details that make a conversation worth your time.

HOST: PLEASE PICK TWO EPISODES OF THE JORDAN HARBINGER SHOW THAT YOU THINK WILL RESONATE WITH YOUR AUDIENCE

For example: “I also recommend our listeners check out Jordan’s conversations with <GUEST> about <TOPIC> and <OTHER GUEST>, about <OTHER TOPIC>, both spectacular episodes.”

CALL TO ACTION / VERBATIM READ

We really enjoy this show and we think you will as well! There’s just SO much here. Check out jordanharbinger.com/start for some episode recommendations, OR search for The Jordan Harbinger Show (that’s H-A-R-B-(as in boy)-I-N-(as in nancy)-G-E-R) on Apple Podcasts, Spotify or wherever you listen to podcasts. 

ALTERNATE CTA / VERBATIM READ

Supporting my sponsors helps me make this show for you – If you go and download Jordan’s show after hearing this ad, he will continue shoveling money in our direction, so show The Jordan Harbinger Show some love.  Search for The Jordan Harbinger Show (that’s H-A-R-B-(as in boy)-I-N-(as in nancy)-G-E-R) on Apple Podcasts, Spotify, or wherever you listen to podcasts

NOTE: PLEASE take care to say the name of the show very clearly, as that is the main CTA.  Try not to flub the name “Harbinger” (pronounced “HAR-BIN-JER”) or smash the title together like “thejordanharbingershow” – thank you! 🙂

—

SAMPLE READ #3

The Jordan Harbinger Show is sponsoring this episode, and the range of conversations on this podcast is pretty ridiculous.

There’s Danny Rensch, who grew up in a cult where his talent for chess became a tool for the leader’s ambitions. He tells Jordan how he broke free and went on to help build Chess.com. You don’t need to know anything about chess to get pulled into that story.

Then there’s fraud researcher David Maimon, who goes undercover in online criminal communities. He explains how scammers use stolen identities, cloned voices, and manipulation—and why being smart doesn’t automatically make you scam-proof.

That’s what makes the show work: stories you want to keep listening to, with insights that matter after the episode ends.

HOST: PLEASE PICK TWO EPISODES OF THE JORDAN HARBINGER SHOW THAT YOU THINK WILL RESONATE WITH YOUR AUDIENCE

For example: “I also recommend our listeners check out Jordan’s conversations with <GUEST> about <TOPIC> and <OTHER GUEST>, about <OTHER TOPIC>, both spectacular episodes.”

CALL TO ACTION / VERBATIM READ

We really enjoy this show and we think you will as well! There’s just SO much here. Check out jordanharbinger.com/start for some episode recommendations, OR search for The Jordan Harbinger Show (that’s H-A-R-B-(as in boy)-I-N-(as in nancy)-G-E-R) on Apple Podcasts, Spotify or wherever you listen to podcasts. 

ALTERNATE CTA / VERBATIM READ

Supporting my sponsors helps me make this show for you – If you go and download Jordan’s show after hearing this ad, he will continue shoveling money in our direction, so show The Jordan Harbinger Show some love.  Search for The Jordan Harbinger Show (that’s H-A-R-B-(as in boy)-I-N-(as in nancy)-G-E-R) on Apple Podcasts, Spotify, or wherever you listen to podcasts

NOTE: PLEASE take care to say the name of the show very clearly, as that is the main CTA.  Try not to flub the name “Harbinger” (pronounced “HAR-BIN-JER”) or smash the title together like “thejordanharbingershow” – thank you! 🙂

—

SAMPLE READ #4

This episode is brought to you by The Jordan Harbinger Show.

If you like understanding how things actually work—especially things that seem confusing, suspicious, or too good to be true—Jordan’s show is worth checking out.

Fraud researcher David Maimon explains how modern scams operate like businesses, complete with specialized roles and customer service. Apparently even criminals can get a support ticket answered.

And journalist Joanna Stern talks about her year using AI for almost everything, including the gap between a chatbot sounding confident and actually knowing what it’s talking about.

Jordan asks follow-up questions, challenges assumptions, and makes complicated subjects easy to follow. You get an entertaining conversation and a few more reasons to pause before believing whatever shows up on your screen.

HOST: PLEASE PICK TWO EPISODES OF THE JORDAN HARBINGER SHOW THAT YOU THINK WILL RESONATE WITH YOUR AUDIENCE

For example: “I also recommend our listeners check out Jordan’s conversations with <GUEST> about <TOPIC> and <OTHER GUEST>, about <OTHER TOPIC>, both spectacular episodes.”

CALL TO ACTION / VERBATIM READ

We really enjoy this show and we think you will as well! There’s a lot to like. Check out jordanharbinger.com/start for some episode recommendations, OR search for The Jordan Harbinger Show (that’s H-A-R-B-[as in boy]-I-N-[as in Nancy]-G-E-R) on Apple Podcasts, Spotify, or wherever you listen to podcasts.

ALTERNATE CTA / VERBATIM READ

Supporting my sponsors helps me make this show for you – If you go and download Jordan’s show after hearing this ad, he will continue shoveling money in our direction, so show The Jordan Harbinger Show some love.  Search for The Jordan Harbinger Show (that’s H-A-R-B-(as in boy)-I-N-(as in nancy)-G-E-R) on Apple Podcasts, Spotify, or wherever you listen to podcasts

NOTE: PLEASE take care to say the name of the show very clearly, as that is the main CTA. Try not to flub the name “Harbinger” (pronounced “HAR-BIN-JER”) or smash the title together like “thejordanharbingershow” – thank you! 🙂

OPTIONAL ADDITIONAL INFORMATION

• Unique URL/code: jordanharbinger.com/subscribe (Also refer people to the podcast in Apple Podcasts/Spotify/etc.)
• Here’s the podcast in Apple Podcasts: jordanharbinger.com/itunes
• Here’s the podcast on Spotify: jordanharbinger.com/spotify
• Here’s info on Jordan as a host: jordanharbinger.com/about