Zvi Band (@skeevis) is the founder and CEO of Contactually, and author of the upcoming Success Is in Your Sphere: Leverage the Power of Relationships to Achieve Your Business Goals.

What We Discuss with Zvi Band:

  • Why your network isn’t just some intangible asset you tend at your convenience — it’s a crucial resource you neglect at your peril.
  • Why a network is the best way to increase your luck surface area — the number of chances you have to get lucky when things aren’t going your way.
  • How and why relationships decay — especially in this day and age when we’re ostensibly connected to everyone we know on social media.
  • How to prioritize your relationships — not merely organize them.
  • How you can easily add value to your network and relationships — even if you’ve convinced yourself you’ve got nothing to offer.
  • And much more…

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You already know that relationships are your most important asset — but what do you do about it? It’s possible to implement a specific strategy around your relationships that can make them deeper, more productive, and ultimately more beneficial, and today’s guest is going to help us do just that.

Zvi Band is the author of the upcoming Success Is in Your Sphere: Leverage the Power of Relationships to Achieve Your Business Goals and the founder and CEO of Contactually, a relationship-centric CRM that we’ve been using for years to maintain hundreds of important relationships — which helped us rebuild the business from zero starting last year in 2018. Listen, learn, and enjoy!

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More About This Show

Your network isn’t just some intangible asset you tend at your convenience — it’s a crucial resource you neglect at your peril. It’s your connection to opportunities that would pass you by if you were only looking out for yourself; it’s the way you bring value and opportunity to others; it’s your lifeline when the world gets ripped out from under your feet and you can’t find footing without help.

I stress the importance of network because I know I’d be living in a van down by the river right now without it, and Zvi Band, founder of Contactually and author of Success Is in Your Sphere: Leverage the Power of Relationships to Achieve Your Business Goals, might be parked and living in the van right next to mine if he hadn’t similarly identified the benefit of cultivating a strong network.

“I probably would have pictured myself to be the last person to build a company that was exclusively around relationship-building let alone write a book about the tactics and strategies behind it,” says Zvi. “I didn’t really know how to build a network, but I knew how to make friends, so I started showing up at these places where a lot of people I wanted to work with were hanging out and started just doing what I did: just walked into a room and made a beeline to the first person who was standing alone and just made friends with them — and repeated that over and over again. That ended up building an amazing network that served me in amazing ways, especially at times when I really needed it.”

When anyone’s estimation of an unfair number of calamities befell Zvi, he truly came to understand his network’s power to increase what he calls luck surface area — the chances he had to get lucky when things weren’t going his way.

“I was definitely lucky to — for example — get connected to someone who, the day before, had just closed on a round of funding and needed a CTO to fill in for them,” says Zvi. “That was a lucky moment, but there’s a lot of work that went into that luck.”

Listen to this episode in its entirety to learn more about how to increase luck surface area, how a savvy employer ensures their employees will be loyal network connections long after they’ve moved on to other job opportunities, how and why relationships decay, why social media often acts as a hindrance — rather than a facilitator — to communication that leads to real connection, the importance of re-engaging with old contacts and rebuilding context, how to prioritize relationships (not just organize them), and much more.


If you enjoyed this session with Zvi Band, let him know by clicking on the link below and sending him a quick shout out at Twitter:

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