Seth Godin (@thisissethsblog) is an entrepreneur, a teacher, a Marketing Hall of Fame inductee, a daily blogger, the host of the Akimbo podcast, and the author of 19 international bestsellers. His latest is This Is Marketing: You Can’t Be Seen Until You Learn to See.

What We Discuss with Seth Godin:

  • Why it’s possible to suffer from imposter syndrome simultaneously with entitlement.
  • Why the market for media is so fragmented today, and what it means for content creators, advertisers, and consumers.
  • Why you can trade for attention, but you can’t trade for trust.
  • The simple sentence you can use to remind yourself that you’re not going to do better work by heeding your one-star reviewers.
  • Why Seth considers the idea of hustling selfish and akin to bullying.
  • And much more…

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This Is Marketing: You Can’t Be Seen Until You Learn to See by Seth GodinSeth Godin is a living tsunami of productivity. He blogs every single day. He hosts a podcast. He’s an entrepreneur who’s been inducted into both the Marketing Hall of Fame and the Direct Marketing Hall of Fame. He’s a teacher who’s trying to change the way we learn. Oh, and he’s also found the time to write 19 international bestsellers — his latest is This Is Marketing: You Can’t Be Seen Until You Learn to See.

So many of you requested that we interview Seth, so Jordan and Jen flew out to his office in New York to capture him candidly in his native habitat. If you find this episode more off-the-cuff than our usual fare, perhaps the talk of wabi-sabi, Harper Lee’s one-star reviews, craftsmanship versus quality, and Miles Davis conceiving of and recording perhaps the greatest jazz album of all time made us eager to present it in unvarnished glory. Or maybe it’s the best damn podcast you’ve ever heard in your life and it deserves a five-star review on iTunes! But, you know. Whatever you think is right. Listen, learn, and enjoy!

Please Scroll down for Full Show Notes and Featured Resources!

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